about the book
TABLE OF CONTENTS
"the registry book©"

REGISTRY vs. MARKETING
REGISTRY VS. MARKETING
DEFINITION OF MARKETING
COMPONENTS OF MARKETING
REGISTRY: THE MARKETING PROGRAM
VISUALIZING REGISTRY AS A MARKETING PLAN
REGISTRY & THE SPECIALTY RETAILER’s BUDGET
ADVERTISING, PUBLIC RELATIONS,
MEDIA & MARKETING
DEFINITION OF TERMS
OVERLOOKED MARKETING PROGRAMS
COOKING SCHOOLS
PERMISSION BASED E-MAILING
NEWSLETTERS
CATALOGS
BUYING GROUPS PROGRAMS
WEB SITES
DESIGNING A GOOD SITE
WEB SITE WORKSHEET

REGISTRY HISTORY
REGISTRY HISTORY
DOWRIES
TROUSSEAUS
BRIDAL & WEDDING REGISTRY – Past
WEDDING REGISTRY TODAY
DEFINITION
NAME CHANGE
WEDDING REGISTRIES TODAY
REGISTRY EVOLUTION
REGISTRY SERVICE TECHNOLOGY
STATE-OF-THE-ART REGISTRY SERVICE
REGISTRY TRENDS
TABLETOP
SPECIALTY RETAILERS
HARDWARE
SPECIAL “TREND REPORT”
HOUSEHOLD TRENDS

REGISTRY COMPETITION
REGISTRY COMPETITION
NATIONAL SPECIALTY RETAILERS
Store information & registry grades
Bed Bath & Beyond
Crate & Barrel
Dean and DeLuca
Fortunoff
The Home Depot
Linens-N-Things
Pottery Barn
Restoration Hardware
Sur La Table
Tiffany & Co.
William-Sonoma
COMPETITION – DEPARMENT STORES
Federated Group
Dillard’s
Neiman Marcus
DEPARTMENT STORES – WORKING CLASS
JCPenney
Target
Sears Roebuck & Co.
Kohl’s
ON-LINE REGISTRY MODELS
Wedding Channel
The Knot

REGISTRY & DEMOGRAPHICS
REGISTRY AND DEMOGRAPHICS
Your Current Customer Profile
Age
Mailing Lists
Marketing to the Consumer
CULTURAL & RELIGIOUS EFFECTS
GENERATIONAL EFFECTS
AGE & GENERATIONS
THE BABY BOOMERS
THE ECHO BOOMERS
Echo boomers & registry
ETIQUETTE & REGISTRY

REGISTRY IMPLEMENTATION
ASSESSMENT
THE HOMEWORK
WORKBOOKS

YOUR REGISTRY®, INC
COMPANY INFORMATION