|
Sales Are Up for Retail
Merchants Using Your Registry®
Gift Registration Service
Your Registry® is now the only outsource
gift registry service for independent retailers
and merchants in the United States
Sacramento, CA – February 20, 2004: Merchants
in the housewares, tabletop and gourmet fields are reporting strong
increases in revenues as a result of using the Your Registry program.
Your Registry is a service that allows retailers and other merchants
of all sizes to take advantage of the booming wedding and gift registry
business that was previously the sole province of major department
stores.
For years only large department stores and chains
could afford to create and manage an in-house registry. Now, retailers
and service merchants of all sizes, have a chance to compete with
the major chains and significantly broaden their potential user
base as well as increase their revenue channels when they join Your
Registry. “Our service offers national and world-wide exposure
for merchants. We provide them with a Wedding & Gift Registry
service and we manage it for them,” says Elsa Pinto-Melikian,
founder and president of Your Registry.
Here’s what some of Your Registry’s
retailer customers are saying about the service: Lorraine Hitchcock,
owner of Beyond Pots and Pans in Stockton, California made an additional
$24,000 in sales during her first year off of just 13 registrants
with Your Registry. Hitchcock claims "Having Your Registry
is like having 2 extra employees. It makes the process efficient,
saving my staff time and effort. All that while increasing my revenue."
Joe Sherman, President and CEO of Viking Culinary Arts Centers and
Viking HomeChef, a 13-store operation based in Mississippi, recently
signed on with Your Registry and is enthusiastic about the contribution
it has made to his business. “Our goal is to establish lifetime
customer loyalty through the gift registry experience. Choosing
Your Registry as our service provider has helped our registry business
grow plus they provide valuable associate training, registry assistance
and support for our customers.” Scott Lundy, owner of Brinton’s
an Ace Hardware dealer in Carmel CA has this to say, "Your
registry" has become our registry. Their commitment to the
customer, their ability and vision has seamlessly matched their
service with ours. The support at all levels is outstanding.
Now, Your Registry is announcing the launch of a
new series of innovative upgrades and strategic relationships aimed
at creating an even more efficient and effective registry service
for retailers. These include two new price plans, Complete and A
la Carte, special scanning technology to streamline consumer choices,
24/7 toll free customer service and a new strategic partnership
with Janis Johnson and Gourmet Catalog Company benefiting the gourmet
merchant.
According to Your Registry’s president Elsa
Pinto-Melikian, a successful entrepreneur with years of sales and
marketing experience, “We are not just a company providing
a technology service, we are backed by retailing knowledge. If our
customers need care and direction, we make sure everything is done
to accommodate them. When they are happy, their customers are happy
as well. It’s a win win.”
Your Registry is a top-tier professional service
company with a trained staff of customer service representatives
ready to assist and answer any questions 24 hours a day, 7 days
a week. The service’s on-line registry application provides
easy-to-use online purchasing capability for guests, registrants
and merchants.
Your Registry now offers qualifying merchants state-of-the-art
scanning technology to make creating lists a breeze, for both registrants
and merchants. The device, once programmed, allows an electronic
registry list to be directly uploaded onto Your Registry's web server
with ease. These lists are then available on-line within 24 hours.
Your Registry’s unique registry service model
is a must for all businesses who want to take advantage of expanding
their reach in today’s market, allowing them entry without
great expense and providing a service that can be instantly accessed
by registrants, their guests and merchants alike - regardless of
how “computer-savvy” they are.
KEY FEATUREs
• Your Registry is the only company providing
full-service out source gift registry services to all independent
retail merchants in the United States.
• Two new and affordable service plans, Complete and A la
Carte.
• Gourmet Catalog Buying Group strategic services.
• New scanning technology available to streamline registry
to all merchants.
• Your Registry does not require the purchase of expensive
hardware & software to be able to use their services.
• Web site and Customer Service Center provide merchants and
their customer’s national access to gift lists.
• Sales tracking, forecasting and reporting are available
for retail and service merchants upon request.
• Courteous and professional customer service representatives
available toll-free 24/7.
Your Registry, Inc. is a privately held corporation
headquartered in Sacramento, California. Founded in 1998, Your Registry
focuses on providing complete registry services to retail &
service merchants and their clients. Unlike other companies currently
in the registry business, Your Registry is not a wholesaler or merchandiser.
It provides a complete out source registry service to their retail
merchant group allowing them to offer the wedding and gift registry
market without any capital expenditure. The registry infrastructure
provided by the company allows their merchant to focus on sales
while Your Registry focuses on data, registrant and guest management.
|
